Four Ways a Customer Loyalty Program Can Drive Employee Engagement
Can a successful customer loyalty program actually increase your own employees’ engagement and productivity? In a recent article on examiner.com, Barry Kirk revealed the reasons why this is true and...
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Be a Game Designer
Can games like Angry Birds or Monopoly provide inspiration for customer loyalty programs? You bet. Barry Kirk and Bill Hennessy recently led attendees of a San Francisco conference on gamification in...
View ArticleLoyalty Programs Undergo Generational Shift to Attract Millennials
Is the traditional loyalty program model of rewarding points for purchases still relevant in attracting today’s ever-evolving and socially connected consumers? In a recent article on forbes.com, Barry...
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Where is the Love? An Open Letter From a Loyal Customer
Most of today’s passive, transaction-based loyalty programs are failing miserably. Why? They have forgotten that they are in a relationship with the customer. Simply put, there’s no love. Enrollment...
View ArticleHappy Vets and Happy Pets: Bringing Customer Loyalty to B-to-B
There are programs designed to incent people to sell a product and others designed to create brand loyalty. Our partner Purina has a program that combines both of these elements. Instead of focusing on...
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Confessions of a Point Hoarder
I have a confession to make. I’m a point hoarder. You know, when I earn points, hotel nights, or miles in a loyalty program or my employee engagement program at Maritz, I like to accumulate a lot so I...
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